Join our next event

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Join our next event ✨

A sneak peek into what’s up next:

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BEFORE THE SUMMER BREAK

Collective 57 presents: Think like a storyteller

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📅 22 May, 6:00 pm — 8:30 pm

📍 C.R.E.A.M. Coffee Bar Food, Josefstrasse 214a, 8005 Zürich

From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories. But in a world saturated with content, how do you make your message stand out and actually resonate?


We’re joined by Maria Barikhina, brand strategist, storytelling expert, and co-founder of Zurich Storytellers, for a hands-on talk that blends strategy and storytelling.

We’re diving into the art (and strategy) of brand storytelling.

Here’s what you’ve been missing…

A man in glasses and business attire giving a presentation in front of a projected chart on the wall, which shows data on the main source of news in different age groups.

  • We got academic for this one!

    Together with Prof. Dr. Manuel Puppis, VP of the Swiss Media Commission, we took a closer look at how algorithms shape public discourse, and how regulations, misinformation and media trust all feed into our experience of the world.

Group of four people seated on high chairs during a panel discussion or presentation indoors. One person is speaking, the others are listening attentively. The room has white walls, a painting, and a potted plant in the background.

  • A deep dive into the art and strategy of community building with a panel of powerhouse community leaders based in Switzerland. This session unpacked community from a theoretical and practical POV. Our panellists shared the wins, struggles, and real lessons from building community from the ground up.

A woman sitting on a chair, speaking and gesturing with her hands, in front of a large yellow background with the name 'Tanja Herrmann' displayed. There are blurred bottles in the foreground.

  • A deep dive into personal branding with Founder and CEO of House of Influencer, Tanja Herrmann.

    Tanja shared some expert insights into what it takes to build a strong personal brand, and a practical framework to help you create yours.