Join our next event

✨

Join our next event ✨

Collective 57 presents:

The Road to CMO: Making moves in the marketing world.

📅 19 November, 6:00 pm — 8:30 pm

📍 C.R.E.A.M. Coffee Bar Food, Josefstrasse 214a, 8005 Zürich

We’re closing out the year with a big one!

Join us for “The Road to CMO,” a panel bringing together top marketing leaders from B2B and B2C to share how they’ve built influence, led through change, and shaped their own leadership vision.

Whether you’re eyeing a leadership role, building a team, or simply curious what it really takes to climb the ladder, this session will give you honest insights from the people who’ve done it. Expect stories of risk-taking, reinvention, and the realities behind the “dream job.”

What to expect:
🍸 A free welcome drink on arrival
🎤 Panel talk with leading CMOs and marketing directors across B2B & B2C
💬 Real stories on leadership, growth, and career turning points
🌱 Practical takeaways for building influence and leading with purpose
🤝 Plenty of time to meet other ambitious marketers over a drink

GRAB YOUR TICKET

Here’s what you missed last time…

A person giving a presentation on organic content to an audience in a conference room, with a slide titled 'Why do we make organic content?' and bullet points about marketing goals, information needs, and stakeholders.

  • Dominik Lämmler, Co-Founder at Furthur (ex Meta, Ringier, Tamedia and 20 Minuten), pulled back the curtain on the myths surrounding organic content.

    In this talk, he challenged how we measure organic content and showed us what actually drives results in today’s pay-to-play platforms, giving us a fresh lens for measuring organic, knowing when to spend, and how to make your content actually drive impact.

A man in glasses and business attire giving a presentation in front of a projected chart on the wall, which shows data on the main source of news in different age groups.

  • We got academic for this one!

    Together with Prof. Dr. Manuel Puppis, VP of the Swiss Media Commission, we took a closer look at how algorithms shape public discourse, and how regulations, misinformation and media trust all feed into our experience of the world.

Group of four people seated on high chairs during a panel discussion or presentation indoors. One person is speaking, the others are listening attentively. The room has white walls, a painting, and a potted plant in the background.

  • A deep dive into the art and strategy of community building with a panel of powerhouse community leaders based in Switzerland. This session unpacked community from a theoretical and practical POV. Our panellists shared the wins, struggles, and real lessons from building community from the ground up.

A woman sitting on a chair, speaking and gesturing with her hands, in front of a large yellow background with the name 'Tanja Herrmann' displayed. There are blurred bottles in the foreground.

  • A deep dive into personal branding with Founder and CEO of House of Influencer, Tanja Herrmann.

    Tanja shared some expert insights into what it takes to build a strong personal brand, and a practical framework to help you create yours.

A woman with short brown hair speaking indoors, holding a smartphone with a clear case. Another woman with glasses and a black jacket stands in the background, blurred.

  • From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories.

    Brand strategist, storytelling expert, and co-founder of Zurich Storytellers, Maria Barikhina, joined us for a hands-on talk that blended strategy and storytelling.