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Join our next event ✨

Collective 57 presents:

Routine vs. Results: Why most organic content strategies suck

📅 25 September, 6:00 pm — 8:30 pm

📍 C.R.E.A.M. Coffee Bar Food, Josefstrasse 214a, 8005 Zürich

From engagement rates that don’t translate to business results, to creators who claim to “know best,” the world of organic content is full of assumptions.

Dominik Lämmler, Co-Founder at Furthur (ex Meta, Ringier, Tamedia and 20 Minuten), pulls back the curtain on the myths:

•⁠  ⁠More posts ≠ more success

•⁠  ⁠Creators don’t always know best

•⁠  ⁠Engagement rarely equals impact on the business

In this talk, he’ll challenge how we measure organic content and show you what actually drives results in today’s pay-to-play platforms.

You’ll leave with a fresh lens for measuring organic, knowing when to spend, and how to make your content actually drive impact.

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